The Importance of Alignment and Synchronization

Generating demand and optimizing revenue for leisure travel products is a complex endeavor with many moving parts. We are mindful of the potential tension between functional expertise on the one hand and integration on the other.

Larger operators that employ sophisticated revenue management systems, data-driven marketing technologies, and other sophisticated platforms are especially vulnerable to departmental and functional silos, while smaller operators tend to be more collaborative but often lack the specialized skills and systems required for optimal performance.

There are as many organizational designs as there are commercial organizations. None are perfect; therefore, integration is the key. In the center: solid analytics, shared objectives and strategies, and collaborative, process-driven execution.