Finding True North

The Importance of Strategy & Planning

Some businesses succeed without clear strategies and plans. Many others go through the motions, issuing PowerPoints and tabbed binders destined to gather dust. Anchoring to a solid strategy, mapping out a viable plan, and creating an executable playbook may seem like obstacles to real productivity, but without these is like navigating without a map or compass. Revenue optimization is more than getting to safe harbor. It’s about precision and efficiency, extracting value at every opportunity.

Know Your Destination

START WITH CRYSTAL-CLEAR OBJECTIVES

  • Begin with a vision — imagine success

  • Map vision to concrete objectives

  • Align stakeholders

BE HYPER-REALISTIC

  • Measure current performance against objectives

  • What are the gaps? Face the reality

  • What changes are need to close the gaps? What resources?

  • What are the dependencies?

  • What is the competitive landscape? What’s the impact?

  • Know the limits of control. What levers are within reach? What levers are not?


Lock on True North

ALIGN BASIC COMMERCIAL STRATEGIES

Plot the Course

FIX THE MARKERS

  • Optimized asset deployment

  • Contractual commitments

  • Source of business-based revenue plan

  • Success milestones and benchmarks

  • Financial resources & allocations

  • People & organization resources

WRITE THE PLAYBOOK

  • Shared objectives

  • Clearly-defined responsibilities

  • Key actions

  • Synchronized timeline

  • Allocated resources

  • KPIs

  • Contingency toolkit