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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Ten Principles for Data Driven Success - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Ten Principles for Data Driven Success - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9c443d6be1167b9b998a70/1623874572856-OQTWSZRVJ75UA0WGKAJT/Asset+17%403x.png</image:loc>
      <image:title>Ten Principles for Data Driven Success - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9c443d6be1167b9b998a70/1623874600898-LYHXIWRXZ6U4I1SSZRPN/Asset+18%403x.png</image:loc>
      <image:title>Ten Principles for Data Driven Success - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Ten Principles for Data Driven Success - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Ten Principles for Data Driven Success - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Ten Principles for Data Driven Success - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Ten Principles for Data Driven Success - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Ten Principles for Data Driven Success - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Ten Principles for Data Driven Success - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://travelanalytica.com/ourservices</loc>
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    <priority>0.75</priority>
    <lastmod>2021-09-13</lastmod>
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      <image:title>Our Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Our Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Our Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Our Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://travelanalytica.com/complexity-seams-silos</loc>
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    <lastmod>2021-10-07</lastmod>
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      <image:title>Complexity, Seams &amp; Silos - Make it stand out</image:title>
      <image:caption>Double click to expand</image:caption>
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  <url>
    <loc>https://travelanalytica.com/focus-discipline-accountability</loc>
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    <lastmod>2021-09-21</lastmod>
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      <image:title>Focus, Discipline and Accountability</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9c443d6be1167b9b998a70/1625160498424-8YXHGB8HBDJHAGBBWGPV/Toolkit%404x.png</image:loc>
      <image:title>Focus, Discipline and Accountability</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9c443d6be1167b9b998a70/1625160472476-YB919F3P3AT96PQH7N0K/Asset+44%403x.png</image:loc>
      <image:title>Focus, Discipline and Accountability</image:title>
    </image:image>
    <image:image>
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      <image:title>Focus, Discipline and Accountability - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Focus, Discipline and Accountability - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://travelanalytica.com/strategy-planning</loc>
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    <priority>0.75</priority>
    <lastmod>2021-09-13</lastmod>
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  <url>
    <loc>https://travelanalytica.com/brand-architecture</loc>
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    <priority>0.75</priority>
    <lastmod>2021-10-06</lastmod>
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      <image:title>Brand Architecture - Make it stand out.</image:title>
      <image:caption>Learn More</image:caption>
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  <url>
    <loc>https://travelanalytica.com/elements-of-revenue-management</loc>
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    <priority>0.75</priority>
    <lastmod>2021-09-21</lastmod>
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      <image:title>Elements of Revenue Management - Elements of Revenue Dilution</image:title>
      <image:caption>The Price/Dilution Waterfall. Click Image to Expand</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://travelanalytica.com/elements-of-marketing</loc>
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    <priority>0.75</priority>
    <lastmod>2021-09-21</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9c443d6be1167b9b998a70/1625006133377-LOK7LTPLWDWYOF7QQGPS/No+side+labels.png</image:loc>
      <image:title>Elements of Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9c443d6be1167b9b998a70/1625172885406-LCAKA3TJ00J35F1UT1X3/ExperienceAsset+62.png</image:loc>
      <image:title>Elements of Marketing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9c443d6be1167b9b998a70/1625005707010-2DNSG989Q5KV9ZPHK02P/Asset+37%403x.png</image:loc>
      <image:title>Elements of Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://travelanalytica.com/elements-of-sales-distribution</loc>
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    <priority>0.75</priority>
    <lastmod>2021-09-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9c443d6be1167b9b998a70/1624467837761-1JI8607EG1L0O40JZW8I/Asset+57%403x.png</image:loc>
      <image:title>Elements of Sales &amp; Distribution - Make it stand out</image:title>
      <image:caption>In most global travel markets, retail distribution requires three levels of attention. Individual “front line” sellers typically have the most influence on customer decisions, but in many cases are directed, guided, or incentivized by their employing agency to favor preferred suppliers. Networks negotiate these agreements on behalf of member agencies. Operators must allocate finite resources like sales attention, support, co-op funding and incentives among these three levels to achieve the highest sustainable ROI. Learn More</image:caption>
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  </url>
  <url>
    <loc>https://travelanalytica.com/analytical-approach-trade-distribution</loc>
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    <priority>0.75</priority>
    <lastmod>2021-10-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9c443d6be1167b9b998a70/1624410623692-22R5KH2A60JX3SAN81HJ/Asset+56%404x.png</image:loc>
      <image:title>An Analytical Approach to Trade Distribution - The Spectrum of Trade Support</image:title>
      <image:caption>Almost all travel sellers represent multiple brands in a given product category. For operators, salespeople in the field must first assess the account’s situation and potential before drawing on the various tools and training at their disposal. Brand awareness and basic product education is the foundation. This helps neutralize any detractor effect arising from seller unfamiliarity and misconceptions. Next comes advocacy — when the seller favors one’s own brand over competitors in qualified situations. Active advocates do more than recommend. They pro-active evangelists, supported by sales with expert advise and marketing tools. In theory, because proactive advocates do a lot more than take bookings and process transactions, their compensation should be higher than other types, but this often not the case. Most operators use sales volume (bookings or revenue) as the exclusive measure of performance. OTAs and other large, aggressive retailers can appear as superstar accounts even though their real support is neutral - or less.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9c443d6be1167b9b998a70/1624410715817-PQJP48XR206ND70HO41J/Asset+57%404x.png</image:loc>
      <image:title>An Analytical Approach to Trade Distribution - Allocating Resources Across Multiple Trade Layers</image:title>
      <image:caption>In most global travel markets, retail distribution requires three levels of attention. Individual “front line” advisers usually have the greatest influence on customer decisions, but few advisers are truly independent. Most are directed, guided, or incentivized by their employer or contract to favor preferred suppliers. Networks negotiate these agreements on behalf of member agencies. Operators must allocate finite resources like sales attention, training, marketing support, FAM trips, and incentives among these three levels to achieve the best results, but attributing these individual investments to results can be exceedingly difficult.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9c443d6be1167b9b998a70/1626818190442-8A7KULWSEN5TC1BROS38/New+Rev+Dilutions+Asset+64.png</image:loc>
      <image:title>An Analytical Approach to Trade Distribution - Compensation &amp; Value</image:title>
      <image:caption>Traditionally — for both sales teams and the accounts that they manage — booking volume is fasted and surest way to the prize. But the sum of this approach is close to zero. When allowed, a typical salesperson is more than willing to concede some price to gain volume, but this approach isn’t sustainable when capacity is fixed and when high utilization is a given. Yield — which includes most distribution costs — is the only open ended opportunity. The internal competition to sell first and most regardless of quality can be extremely counterproductive to real revenue growth. Controls enforced by both sales and revenue management are required to keep this in check.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://travelanalytica.com/integrated-marketing</loc>
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    <priority>0.75</priority>
    <lastmod>2021-09-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9c443d6be1167b9b998a70/1624050559471-Y3VG0ZB0WJ2FCAGEV6YD/Asset+37%403x.png</image:loc>
      <image:title>Integrated Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9c443d6be1167b9b998a70/1624050541283-F98LA3KXQML30B2CBOJ0/Asset+41%403x.png</image:loc>
      <image:title>Integrated Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9c443d6be1167b9b998a70/1624050763809-IN6YLS19ZT3U9ERAI2YX/Asset+39%403x.png</image:loc>
      <image:title>Integrated Marketing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9c443d6be1167b9b998a70/1624050723982-Z06JIT8N93RRZWEP6OTQ/Asset+38%403x.png</image:loc>
      <image:title>Integrated Marketing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9c443d6be1167b9b998a70/1624050784046-L6AMA9ULAO9QRBSY6LBW/Asset+40%403x.png</image:loc>
      <image:title>Integrated Marketing</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://travelanalytica.com/source-of-business-matrix</loc>
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    <priority>0.75</priority>
    <lastmod>2021-07-28</lastmod>
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      <image:title>Source of Business Matrix - Make it stand out.</image:title>
      <image:caption>Learn More</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://travelanalytica.com/the-full-circle-journey</loc>
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    <priority>0.75</priority>
    <lastmod>2021-09-15</lastmod>
    <image:image>
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      <image:title>The Full Circle Journey - Make it stand out.</image:title>
      <image:caption>Learn More</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://travelanalytica.com/revenue-dilution</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-07-29</lastmod>
    <image:image>
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      <image:title>Elements of Revenue Dilution - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://travelanalytica.com/angleofascent</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-12-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9c443d6be1167b9b998a70/32f1f59b-0a2d-4067-bae6-016926e82a4f/Newbuild+Graphic%402x.png</image:loc>
      <image:title>Angle of Ascent - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9c443d6be1167b9b998a70/7fd5cbdd-dd8a-487d-8508-047d05aa77fd/Euro+Brands_2%402x.png</image:loc>
      <image:title>Angle of Ascent - Make it stand out</image:title>
      <image:caption>Figure 8</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9c443d6be1167b9b998a70/28d1af73-e786-4ec3-a856-91f8d79086ed/Market+14-26_1%402x.png</image:loc>
      <image:title>Angle of Ascent - Make it stand out</image:title>
      <image:caption>Figure 3</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9c443d6be1167b9b998a70/e1f88580-e7ff-45c7-8fb5-b7d186f29654/Market+09-21_1%402x.png</image:loc>
      <image:title>Angle of Ascent - Make it stand out</image:title>
      <image:caption>Figure 2</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9c443d6be1167b9b998a70/ef644c36-279f-4fa7-b196-251580a2c986/Aggregated%402x.png</image:loc>
      <image:title>Angle of Ascent - Make it stand out</image:title>
      <image:caption>Figure 6. Based on currently announced* newbuild orders and options, with zero ship divestitures, capacity operated by 16 leading cruise brands will grow 27% in the five years 2022-2026, a CAGR of 5.0%. If all ships in these existing fleets were to be divested at age 25, the five-year growth would be 15%, or a CAGR of 2.8%. *As of 01 September 2021</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9c443d6be1167b9b998a70/bf2772e6-68ea-4280-ba38-dd7785a97039/NA+Brands_1%402x.png</image:loc>
      <image:title>Angle of Ascent - Make it stand out</image:title>
      <image:caption>Figure 7</image:caption>
    </image:image>
    <image:image>
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      <image:title>Angle of Ascent - Make it stand out</image:title>
      <image:caption>Figure 1. The global cruise market grew 69% between 2009 and 2019, a CAGR of 5.4%.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f9c443d6be1167b9b998a70/af1cbace-0f45-44b6-8543-018d34b3041d/Ccorp+yields+gray%402x.png</image:loc>
      <image:title>Angle of Ascent - Make it stand out</image:title>
      <image:caption>Figure 4. Carnival Corporation’s management of price vs. occupancy in the Great Recession. The company’s capacity in available lower berth days increased 18% between 2008 and 2011. Source: SEC filings.</image:caption>
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      <image:title>Angle of Ascent - Make it stand out</image:title>
      <image:caption>Figure 9</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Home - The Great Cruise Ship Bazaar</image:title>
      <image:caption>The Great Cruise Ship Bazaar A behind the scenes look at ships delivered, bought, sold and scrapped in 2020-2021 (Updated Oct 2021)</image:caption>
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      <image:caption>An Analytical Approach to Trade Distribution</image:caption>
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      <image:caption>Remembering A.K. Lanterman Ten formative years with the legendary Holland America Line boss</image:caption>
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      <image:caption>The Full Circle Journey Adding value before and after the trip</image:caption>
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      <image:caption>Heaps of Pyrite Analytics in the leisure travel business</image:caption>
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      <image:caption>Joe’s Ten Principles for Data-Driven Success</image:caption>
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      <image:caption>Scanning the Horizon A study in contrasts: newbuilds vs. aging ships 2022-2026 (Apr 2021)</image:caption>
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      <image:caption>Taking Inventory How major cruise brands have configured their fleets for recovery. (Apr 2021)</image:caption>
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      <image:caption>Complexity, Seams &amp; Silos The importance of alignment &amp; synchronization</image:caption>
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      <image:caption>The Elements of Sales &amp; Distribution</image:caption>
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      <image:caption>The Owl and the Pigeon The importance of perspective</image:caption>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Revenue Optimization for Leisure Travel Operators Four tasks that matter most</image:caption>
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      <image:caption>Armageddon The cruise industry in the wake of COVID-19 (Aug 2020)</image:caption>
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      <image:title>Home - Out of Hibernation</image:title>
      <image:caption>Out of Hibernation How much capacity was jettisoned by the world’s ten largest cruise brands in 2020-2021? (Mar 2021)</image:caption>
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      <image:caption>A Peek Behind the Curtain Can an airline loyalty program really be worth $23 billion?</image:caption>
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      <image:caption>The Elements of Revenue Management</image:caption>
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      <image:caption>The Elements of Marketing</image:caption>
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      <image:caption>Angle of Ascent A five-year capacity framework for sixteen leading cruise brands</image:caption>
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      <image:caption>The Elements of Revenue Dilution</image:caption>
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      <image:caption>Finding True North The importance of strategy &amp; planning</image:caption>
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      <image:caption>Focus, Discipline &amp; Accountability Building a bulletproof commercial management system</image:caption>
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      <image:caption>Integrated Marketing One size fits one</image:caption>
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